Your logo is not your brand, let’s clear that up straight away. A brand is simply a gut feeling that someone has about a company, product or service. We like to think of it as what somebody might say about us when we are not in the room. That chatter is extremely important to most of us, and a well crafted logo can serve as the worthy vessel to carry these perceptions and connotations. Therefore, it needs to be appropriate and carefully considered as a crucial part of any branding strategy.
Our goal is to create identity marks that help good people bring their brand to the next level. Identity marks should help to differentiate, but they must be more than a unique representation of a name or the nature of a business. They are also the reputation, culture and personality; all condensed into a symbol the size of a thumbprint. Come to think of it, a thumbprint is exactly what it is.
Need a brand new logo, or just a small type refresh? Let us help you blast your brand into the universe of awesomeness.Get in Touch